News
Las Vegas Ups Technology for Future-Ready Events
Las Vegas is home to world-leading tech conferences, such as Amazon Web Services (AWS) re:Invent in late 2021 and CES in January 2022. It’s where the world’s brightest minds once again are coming together – in person – to discuss the very future of tech, digital...
An Industry Redefined: Utilize Your Allies
There’s a certain energy on a trade show floor that is wildly thrilling. To call it sensory overload would be an understatement. There are the perfectly positioned booths, of various scales and designs, the bright overpowering lights, the smell of the fresh carpet,...
Exhibitors Speak Out: Tech Takes Time
In the physical trade show world, exhibitors get to move in early, the big ones even earlier. The booth space is a home away from home, with care put into how tchotchkes are displayed and cases of water hauled in to keep the staffers hydrated. Exhibitors need time to...
Newly Expanded Javits Center Reopens to Full Capacity
Life at one of the busiest convention centers in the U.S. has been anything but idle over the past 18 months of the COVID-19 pandemic. New York City’s Javits Center closed for events last year. But, has been humming with other activity ever since. It played a key role...
Setting a Budget in a Post-Pandemic World
Doing more with less is nothing new for event planners. But with so many mitigating factors leading to uncertainty up to the big day, the cost of doing business isn’t going to shrink — even if your budget has. The world is reopening but the people in it are not the...
McCormick Place Ready for Events Again
Peter Eelman, vice president and CXO at AMT — The Association For Manufacturing Technology, strode up to the stage at Arie Crown Theater at McCormick Place. “We are coming back,” he said. “Let that soak in for a moment.” While he was specifically referring to the...
The Six Pitfalls of Bad Branding
The Six Pitfalls of Bad Branding Branding doesn’t just happen. It’s like every other business asset you’ve created. It takes time, effort and thoughtful action. Branding gives you and your employees a guidebook of how you want customers, clients, stakeholders and the...
Use the “Pepsi Challenge” to Capture Market Share At Your Next Trade Show
The new season of “The Food that Built America” is a fantastic show – there’s drama, conflict, emotion and lots of fascinating stories about the brands we see almost every day. It’s both inspiring and entertaining. There are some mind-blowing lessons on business...
MAD Event Management and Messe Düsseldorf North America Team Up to Launch New Business Events In Detroit
New B2B and B2C events The city of Detroit is about to become the launchpad for a host of new B2B and B2C events. The June 7 announcement follows the formation of a new partnership between New York-based MAD Event Management and Messe Düsseldorf North America. Plans...
Decoding the DNA of a Good Trade Show
What would happen if we reset the events industry to zero? There are no shows booked years in advance and no opportunities to meet customers and prospects face-to-face. This is the unimaginable experiment we all found ourselves in 2020. While on the treadmill of a...
National Trade Show Alliance Launches
The Purpose The newly launched non-profit, National Trade Show Alliance, is to help tradeshow industry workers recover, re-connect and get back to doing the work they love. The board of directors of the NTSA recognizes and values the good works of the many industry...
How to Manage Attendee Anxiety and Boost Their Confidence in the New Normal
By Rae Oliver, TSNN.com Despite uncertainty from planners in the wake of the COVID-19 pandemic, the first few months of 2021 have shown that people are eager to attend events again. But it’s up to organizers to keep them safe and make them feel comfortable. In March...
Hawai‘i Convention Center Hosts 1,200 Guests for Hawai‘i Prayer Breakfast, Featuring New Safety Protocols and Socially Distanced Meetings Layouts
Honolulu – The Hawai‘i Convention Center welcomed 1,200 participants for the Hawai‘i Prayer Breakfast on May 7, 2021. It was the Center’s largest in-person meeting since the start of COVID-19 pandemic health and safety restrictions in March 2020. The breakfast...
Try the 10Q Approach for more Leads at Your Next Trade Show
Want to Find the Best Leads at Your Next Trade Show? Try the 10Q Approach May 20, 2021 Ethan Becker, PhD. One of the biggest communication challenges for trade shows is training booth staff to drive potential leads to scan their badge. The team is often made up...
Boston Convention Centers Set to Reopen for Events at Full Capacity
May 19, 2021 TSNN News Boston Convention Centers Set to Reopen for Events at Full Capacity Call it the light at the end of the Ted Williams tunnel. Massachusetts Gov. Charlie Baker and Boston Mayor Kim Janey announced that pandemic restrictions will be lifted as of...
How technology can help keep your event safe
By: Matt Laws The rollout of more and more vaccines will help large venues reopen and allow our industry to bring back in-person events in the coming months. It will be critical for event organizers and venues to work together to deliver events where attendees feel...
Global Exhibitions Day 2021 Celebrates Resiliency and Recovery
Global Exhibitions Day, set for June 2, offers an opportunity for the industry to remark about its uncanny resiliency and value, perhaps never more demonstrated than in the past year and a half. Worth an estimated $551 billion, according to a joint press release sent...
3 Experiential Marketing Techniques to Embrace In 2021
March 9, 2021 Jeff Snyder Before the pandemic, brands were investing in the consumer experience more than ever. Pop-up shops, interactive ads and more helped brands deepen their connections with customers, which is critical because nearly three out of four consumers...
Produce giants PMA and United Fresh agree to merge, effective in 2022
March 31, 2021 TSNN News Produce giants PMA and United Fresh agree to merge, effective in 2022 The Produce Marketing Association and United Fresh Produce Association have agreed in principle to pool resources to form one mammoth global trade association. The...
8 Important Questions with Freeman Ceo Bob Priest-Heck
Bob Priest-Heck, CEO of Freeman, knows — or should we say “nose?” — what triggers his mind back to a memorable business trip to China. All it takes is the simple waft of a traditional custard dessert to send him away. “If you can smell something, it will bring back a...
First Look at Elon Musk’s LVCC Loop
First Look at Elon Musk’s LVCC Loop The Loop System The Las Vegas Convention and Visitors Authority has provided a first look inside Elon Musk’s innovative underground transportation system located beneath the Las Vegas Convention Center campus. The first-of-its-kind...
The shows must go on: Three safe and successful trade shows
With myriad U.S. convention centers launching health and safety programs as COVID vaccination roll-outs pick up steam across the country, venues are starting to welcome scaled-back trade shows and events. The Cobb Galleria Centre in Atlanta is such a host venue....
Some Useful Links for You to Get Started
It seems like you’re running a default WordPress website. Here are a few useful links to get you started: Migration How to use WordPress Migrator Plugin? Migrate WordPress from Siteground to Cloudways Migrate WordPress from GoDaddy to Cloudways General How do I take...
FIVE BIG TECHNOLOGY TRENDS SHAPING TRADE SHOWS AND EVENTS
When General Motors rolled out its new electric battery capabilities at CES last month, the car advancement was only part of the story. The presentation, viewed by thousands at the entirely virtual trade show, was a case study for how the world will consume...
