by Dave Hooper | Nov 5, 2021 | Update Virtual Events/COVID
Today’s marketing teams are focused on engaging with the thousands of prospects and customers in their contact databases to generate awareness. Once you have that prospect engaged, the next step for any customer in their journey is education. Customers need to...
by Dave Hooper | Oct 18, 2021 | Trade Show Exhibit Displays, Update Virtual Events/COVID
When was the last time you attended a great company event? For many people, it was at least a year and a half ago, before the global pandemic and resulting lockdowns took hold. In part, this is because we instinctively think about an “event” as something that happens...
by Dave Hooper | May 4, 2021 | Update Virtual Events/COVID
8 Important Questions with Freeman Ceo Bob Priest-Heck Bob Priest-Heck, CEO of Freeman, knows — or should we say “nose?” — what triggers his mind back to a memorable business trip to China. All it takes is the simple waft of a traditional custard dessert to send him...
by Dave Hooper | Mar 1, 2021 | Update Virtual Events/COVID
The coronavirus understandably caught the events industry flat-footed last spring. Who can predict a once-in-a-century disease? But nearly a year into the pandemic, there’s been time to experiment, learn, adapt and develop better strategies going into 2021. Live...
by Dave Hooper | Feb 11, 2021 | Update Virtual Events/COVID
Let’s not sugarcoat it, the past 12 months have been difficult for everyone, especially the industry closest to our hearts: the business of meetings and events. It is easy to find ourselves a bit dejected and perhaps a bit confused. There was no rule book written for...
by Dave Hooper | Jan 25, 2021 | Update Virtual Events/COVID
Greater Fort Lauderdale/Broward County Convention Center Your Trade Show Event Calendar Is Here Are you and your team heading to Las Vegas for a convention soon? If so, you may want to know about other conventions going on in the city, so you can make even more...
