News
Best Practices for Exhibit Furnishings
Best Practices for Exhibit Furnishings Furniture and decor can turn a good exhibit into a great one – if you give these often-overlooked elements the attention they deserve. I feel like I say this about all areas of trade show exhibiting, but every component of your...
5 Tips on Follow-Up Strategies for Leads
5 Tips on Effective Follow-Up Strategies for Trade Show Leads Recently, I had a phenomenal connection with an exhibitor at an industry trade show. We really clicked, the conversation flowed and their solution looked like a good fit. So when I got an email from this...
Trade Show Booth Trends: Design and Tech
At the end of every year, we like to get together with a few industry experts and place our bets on what trade show booth trends will be hot next year. This year, we sat down with Dave Stamm, CEO of Stamm Media and Ben Synborski, President of SYNDESIGN to hear which...
52 Best Trade Show Booth Games To Stand Out In 2023
Trade shows are serious business. Ninety-two percent of attendees say the primary reason for attending trade shows is to check out the featured products. However, there’s plenty of room for fun and games. Games are one of the best ways to ensure your booth stands out...
The 5 Motivating Factors That Get Exhibitors and Attendees to Trade Shows
Five reasons for coming to a trade show According to the Cornell University SC Johnson College of Business, attendees and exhibitors have five reasons for coming to a trade show. The five factors listed below are from the most important to the least for each segment....
Women and Tradeshows: The Early Years
Women and Tradeshows: The Early Years March is Women’s History Month, a time to recognize and celebrate influential women, whether they be inventors, scientists, entrepreneurs, politicians, doctors, friends or family. Everyone has at least one woman in their lives,...
The Z: Planning for the Gen Z Attendee
There’s a mystery to Gen Z that I think even we as members of the generation can’t quite figure out for ourselves. We are self-driven, fiercely independent and full of ambition—at least on the inside, and for the most part, we’re aware of all our good. Sometimes, it...
Fix What’s Broken for Attendees at In-Person Events
Fix What’s Broken for Attendees at In-Person Events By Dahlia El Gazzar, DES Attendee engagement is at the heart of every show. Here, Expo! Expo! IAEE’s Annual Meeting & Exhibition 2022 presenter Dahlia El Gazzar, DES, Owner and Tech Evangelist at Dahlia+Agency,...
BUDGET BREAKDOWN: How the Exhibiting Dollar is Spent
BUDGET BREAKDOWN: How the Exhibiting Dollar is Spent Confronted with post-pandemic budgets and rising inflation, exhibit managers need to know exactly where their money is likely to go in the foreseeable future. To help you compare your allocations to industry...
3 Record-Breaking Expos Signal Optimism for Continued Industry Growth
3 Record-Breaking Expos Signal Optimism for Continued Industry Growth Despite news this year that has portrayed trade show attendance as being down overall, some events are clearly beating the odds. Three recent record-breakers—PACK EXPO International, PRINTING United...
Inflation: 4 Trade Show Leaders Share Their Insights and Tips for Dealing With Rising Costs
As inflation soars across the world, making staples such as food, energy, clothing and household items more expensive, U.S. trade show organizers are also facing their fair share of price challenges. Costs for event aspects such as transportation, hotels, venues, food...
The Exhibitor Advocate stands up for tradeshow exhibitors
Facing Goliath: The Exhibitor Advocate stands up for tradeshow exhibitors—and they have more than slings and stones in their arsenal Jessica Sibila might have a better shot at tackling an NFL fullback or gaining control of a runaway train than reining in skyrocketing...
Las Vegas Convention and Visitors Authority is expanding
Officials with the Las Vegas Convention and Visitors Authority (LVCVA) presented an update on September 13, on plans for the $600 million third phase of renovation at the Las Vegas Convention Center. The project was previously approved in August for $740 million, but...
How to Create Your Custom Trade Show Displays
How to Create Your Custom Trade Show Displays In a sea of businesses, custom trade show displays can help yours stand out. Trade shows are a great way to gain awareness and meet prospective buyers. In order to catch people's attention, you need a trade show booth...
EVENT PROFESSIONAL INSIDER’S PERSPECTIVES ON 2022 EVENTS
After nearly two years of COVID-19, and with the Omicron variant still spreading, there is a clear shared desire to move on. While there is currently no “going back” to the way things were in 2019 and before, as our habits, technologies and approaches have evolved...
RELY ON MARKETING FUNDAMENTALS TO SELL YOUR EVENT
As we enter year three of a global pandemic that upends plans from one minute to the next, marketing events remain a highly challenging endeavor. We thought vaccines would bring us back to normal by 2022, but once again, we find ourselves resetting our expectations...
Unintended Consequences of the Empty Exhibitor Booth
An event organizer’s priority is everyone’s health and safety. The Delta and Omicron variants certainly raised concerns as they seemed to pop up overnight. The good news is that events, even large-scale trade shows, have been staging for well over a year...
How to Create Your Custom Trade Show Displays
In a sea of businesses, custom trade show displays can help yours stand out. Trade shows are a great way to gain awareness and meet prospective buyers. In order to catch people’s attention, you need a trade show booth design that exhibits company branding. This will...
SWAG 2.0: How Companies Are Reinventing Event Giveaways
Remember the good old days when millions of Americans got on planes and went to trade shows in every corner of the country? It was one of the most effective ways for people to connect and get deals done. It was also an amazing tool for companies to build and promote...
MINExpo Demonstrates Resilience, Exceed Expectations
In-person trade shows are continuing to make a comeback, filling a face-to-face business and knowledge gap for the industries they serve that digital-only events just can’t duplicate. Here are two major events that pulled off safe and successful iterations recently....
Setting the stage for Business, Education and Inspiration
Event professionals and suppliers have happily descended upon Las Vegas since 2011 for IMEX America, but this year is shaping up to be an even more joyful experience for everyone involved, as they join with peers in-person again after a long and challenging hiatus due...
Promising Future for a Recovering Events Industry
The future is bright for the meetings and events industry in Mexico and Latin America! This was evidenced by the recent in-person success of IBTM Americas, the leading annual event for the region’s meetings, incentives, conference and events industry. Held Aug. 18-19...
6 Steps for a Successful Sessions Strategy
Today’s marketing teams are focused on engaging with the thousands of prospects and customers in their contact databases to generate awareness. Once you have that prospect engaged, the next step for any customer in their journey is education. Customers need to...
Creating an Engaging Immersive Event
When was the last time you attended a great company event? For many people, it was at least a year and a half ago, before the global pandemic and resulting lockdowns took hold. In part, this is because we instinctively think about an “event” as something that happens...
